Fall 2010 ratings: Football on NBC tackles competition, 'Family Guy' rallies the youths | EW.com

TV | Inside TV

Fall 2010 ratings: Football on NBC tackles competition, 'Family Guy' rallies the youths

sunday-ratingsImage Credit: Marc Serota/Getty Images; Jeffrey R. Staab/CBS; FoxNBC’s telecast of the divisional rivalry between the New York Jets and Miami Dolphins gave the Peacock a much-needed spot in the winner’s circle Sunday.  Despite a bevy of premieres on Fox, CBS and ABC, NBC easily won the night among adults 18-49 (5.3 rating/14 share and viewers 13.47 million viewers, according to preliminary ratings. Each 18-49 ratings point represents 1.31 million viewers.

Fox still had a few reasons to brag: The hour-long return of Family Guy averaged 9.12 million viewers and won is timeslot (no surprise) in several demographics, including teens, persons 12-34, and very young guys and gals. It also beat Desperate Housewives among adults 18-49. The Simpsons was down versus last year’s premiere among adults 18-49 but up 16% versus last season’s average. It pulled in 7.75 million viewers at 8 while The Cleveland Show that followed averaged 6.60 million.

On ABC, the return of Extreme Makeover: Home Edition and Desperate Housewives averaged 8.39 million and 12.75 million, respectively. The premiere of Brothers and Sisters dominated its 10 p.m. slot among female demos and averaged 9.59 million.

CBS brought back new seasons of  60 Minutes, The Amazing Race and Undercover Boss (an NFL overrun wreaked havoc on CBS’ prime time lineup so everything started later). Minutes and Race from 8:30-9:30 p.m. averaged 12.20 million, and dropped to 11.2 million in its final half hour.  The combo of Race and Boss at 10 lured 10.99 million.

Overall, CBS came in second in viewers for the night (13.2 million), followed by ABC (9.1 million), and Fox (7.6 million). CBS was second among adults 18-49.