Margaret Lyons
October 05, 2010 AT 02:00 PM EDT

The producers of The Amazing Race will launch a new reality contest web series next year, according to Variety. The show, sponsored by Ford, will feature six two-person teams as they race cross-country, competing for $100,000. “Focus Rally” will be a showcase for Ford’s sedan and is part of the company’s product integration strategy. The show will appear on Hulu and other sites, and viewers will be eligible to win cars themselves.

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