Karen Valby
October 12, 2010 AT 02:10 PM EDT

Image Credit: Mark Seliger for W magazineDoing what she does best, the E! reality TV star stripped down and oiled up for a recent winky-wink W magazine cover shoot. The cover design is intriguing, and I’m not talking about her boa constrictor-like curves. The headline — “It’s all about me, I mean you, I mean me” — is either a clever play on our culture of narcissism and pseudo-celebrity worship or just a creepy peekaboo question on which of these woman’s generous assets have made her most famous. The W cover is not the first time Kardashian has posed sans clothes for a magazine, and one assumes it won’t be her last.

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