Is Jennifer Grey on her way to winning Dancing with the Stars, or will those (mature) lady viewers throw all their support behind Bristol Palin? The audience size continues to reflect the intense interest in the competition show this season: ABC won Monday in viewers (15.2 million) and key female demographics after Stars attracted 20 million during the special 90-minute telecast, according to preliminary results.
The dancing show did particularly well in the 9 p.m. half-hour among women 25-54, earning an astonishing 9.1 rating/20 share (each rating point in the demo is worth 628,200 gals). You may think they’re mostly Tea Partiers, but ABC has gotta be seeing them as money in the bank, man. In women 18-49, the show earned a 6.4/15 at 9 (each women 18-49 rating point is worth 659,700 persons, or 1 percent of the women 18-49 population of 65.97 million). Wow.
But hey, advertisers covet the adult 18-49 demo the most, so CBS retains the bragging rights on Monday. The net earned a 3.4/9 for the night, with How I Met Your Mother earning a 3.5/10 and attracting 8.8 million, followed by Rules of Engagement (2.9/7, 7.9 million), Two and a Half Men (4.5/11, 14.4 million), Mike & Molly (3.8/9, 12.2 million) and Hawaii Five-0 (2.8/8, 10.1 million). By the way, that’s a 3 percent decline in the demo for Hawaii, which also ties its series low. That means Alex O’Loughlin’s fine abs are showing some vulnerability, which is probably why NBC decided to move Parenthood against him – er, it – in March.
CBS finished the night in second place in viewers (10.6 million).
ABC was second for the night among adults 18-49 (3.2/8). The alphabet schedulers did a solid for The Middle: The under-appreciated comedy earned a nice berth after Stars, though it was just a repeat. The Patricia Heaton starrer attracted a 2.3/6 and 10 million viewers. Castle earned a 2.5/7 and 9.9 million.
Fox was third for the night in the demo (3.0/8) and viewers (8.4 million), but had some bragging rights of its own: House earned its largest audience this season (10.8 million) and also posted a 4.0/11, up 8 percent for last week. Lie to Me benefited from the sweet lead-in and earned a 2.0/5, up 11 percent versus last week. It also attracted its biggest audience this season (6 million).
NBC earned a 1.6/4 for the night in 18-49 (holy moly), with Chuck down 10 percent from its last original on Nov. 1 (1.8/5, 5.6 million). The Event scored a 1.7/4 and 5.7 million viewers (and hey, if you didn’t know, it’s relaunching in February). And Chase got a 1.2/3 and 4.5 million. Overall, the network averaged 5.2 million on Monday.