'Sarah Palin's Alaska' takes big ratings hit | EW.com

TV | Inside TV

'Sarah Palin's Alaska' takes big ratings hit

Sarah Palin’s Alaska suffered a 40 percent drop in viewership for its second episode that aired on TLC Sunday night. After a TLC-record audience of 5.0 million tuned in for the Nov. 14 premiere, only three million watched the former governor take to the local shooting range and road-trip to Homer. The drop-off is not entirely unexpected after the enormous amount of curiosity and hype that preceded the premiere, and a spokesperson for TLC said in an email, “We are very happy with the ongoing strength of Sarah Palin’s Alaska, and it continues to drive big ratings gains for TLC.”

Originally posted November 23 2010 — 1:00 PM EST

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