Jeff Labrecque
November 23, 2010 AT 06:00 PM EST

Sarah Palin’s Alaska suffered a 40 percent drop in viewership for its second episode that aired on TLC Sunday night. After a TLC-record audience of 5.0 million tuned in for the Nov. 14 premiere, only three million watched the former governor take to the local shooting range and road-trip to Homer. The drop-off is not entirely unexpected after the enormous amount of curiosity and hype that preceded the premiere, and a spokesperson for TLC said in an email, “We are very happy with the ongoing strength of Sarah Palin’s Alaska, and it continues to drive big ratings gains for TLC.”

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