WEtv confirmed that Grammy Award-winning singer Toni Braxton has signed up for a docusoap series. And just as Braxton transforms herself into a reality star, the network announced Tuesday that it will undergo a makeover as well: WEtv now has a new logo and marketing tagline.
Braxton Family Values looks at the relationship between the singer/songwriter, her mom, and her four sisters – all aspiring singers themselves.
The network also announced Staten Island Cakes, which gets into the burgeoning pastry-reality genre. Cakes follows Vinny Buzzetta, a 21-year-old “self-made pastry prodigy and sought-after cake maker” and his “loud, outspoken Staten Island family.” Sounds subtle!
As for that new network tagline. Drumroll please…
It’s: “Life As WE Know It.”
Hm, what do you think of the new tagline?
Braxton’s 10-episode series debuts April 12; Cakes launches June 21.