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Box office update: 'Green Hornet' on pace for $40.5 mil holiday weekend

Green-Hornet

Green-HornetImage Credit: Jaimie TruebloodWith data now in for half of the four-day holiday weekend, it appears that The Green Hornet will finish the frame slightly stronger than initially expected. According to studio estimates, the Seth Rogen superhero movie won the three-day weekend with $34 million. That’s the third-highest January debut ever, following 2008’s Cloverfield and the 1997 re-release of Star Wars. The $110 million action film is on pace for an estimated four-day harvest of $40.5 million, which would rank as the second-best Martin Luther King, Jr. weekend opening (also after Cloverfield). The Sony release predictably skewed male, with 61 percent of the audience sporting a Y chromosome, and 3-D screens accounted for 69 percent of the film’s business.

Universal’s The Dilemma snatched second place with a three-day tally of $17.4 million. If estimates hold, it’ll be star Vince Vaughn’s worst opening since 2001’s Domestic Disturbance for a movie debuting in at least 1,000 theaters. The $70 million comedy, which attracted an audience that was 60 percent female, is heading for an estimated four-day figure of $20.7 million. True Grit slid only 23 percent to lasso $11.2 million. Taking its four-day estimate of $13.3 million into consideration, the Coen brothers’ Western should boost its cumulative gross to $128.5 million by Monday night. The King’s Speech, which expanded into 1,543 theaters this weekend, rose a regal 41 percent for a three-day take of $9.1 million (and a four-day estimate of $10.9 million). Not far behind in fifth place was Black Swan, which spun a three-day total of $8.1 million. The Natalie Portman thriller should finish the holiday frame with a cumulative gross just under $75 million.

Here are the three-day studio estimates (with four-day estimates in parentheses):

1. The Green Hornet – $34.0 mil ($40.5 mil)
2. The Dilemma – $17.4 mil ($20.7 mil)
3. True Grit – $11.2 mil ($13.3 mil)
4. The King’s Speech – $9.1 mil ($10.9 mil)
5. Black Swan – $8.1 mil ($9.8 mil)

Originally posted January 16 2011 — 2:41 PM EST

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