NBC Universal's new logo dumps peacock (pic) | EW.com

TV | Inside TV

NBC Universal's new logo dumps peacock (pic)

With Comcast officially taking control of NBC Universal this week, the corporate office has unveiled a new company logo that seems to be missing something. Actually, it’s missing just about everything. It’s just text. And, most strikingly: There’s no peacock.

Here’s the new company logo:

And here’s the previous, more proud-as-a-you-know-what version:

The company will continue to use the peacock when promoting the NBC broadcast network and its cable news outlets. The peacock has been part of NBC’s branding since 1956.

Explaining the minimalist new corporate design, NBC Universal’s chief executive Steve Burke told employees on Thursday that the old logo “seemed kind of busy.”

More from Our Partners