Bud Light, Doritos, Volkswagen: Who had the top ad in the Super Bowl? | EW.com

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Bud Light, Doritos, Volkswagen: Who had the top ad in the Super Bowl?

The Darth Vader kid, a galloping pug, and Joan Rivers in hotpants: Which ad was number one this year? Well, it depends on whom you ask: According to a USA Today panel, the most popular ad was a tie between Bud Light’s dog-sitting spot and Doritos’ dog-breaking-the-door ad. But a panel of Northwestern business school students had a slightly different take, picking Volkswagen’s Star Wars commercial as the best. The full rankings:

From USA Today, the top five:
1. Bud Light, Dog sitter
1 (tie). Doritos, Dog’s revenge for Doritos teasing
3. Volkswagen, Darth Vader starts the car
4. Doritos, House sitter brings back grandpa from ashes
5. Pepsi Max, Love hurts with a bad girlfriend

and bottom five:
Mini Cooper, “Cram It in the Boot” game show
Stella Artois, Adrien Brody/crying women
GoDaddy.com, Danica Patrick, Jillian Michaels
Hyundai, Elantra shows compacts aren’t boring
Hyundai, Elantra breaks trance

And from Kellogg, the top six:
Volkswagen
Chrysler
Doritos
E-Trade
Mini Cooper
Bridgestone

and bottom five:
Kia
GoDaddy
Hyundai
HomeAway
Lipton Brisk

I’m astonished that the Groupon ad with Timothy Hutton didn’t rankle more viewers, because I found it pretty tasteless.

What did you think, PopWatchers?

Read more:
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Super Bowl ad survey: Volkswagen best, Go Daddy among worst
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‘Super 8,’ ‘Captain America’ trailers air during Super Bowl

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