Super Bowl ad survey: Volkswagen best, Go Daddy among worst | EW.com

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Super Bowl ad survey: Volkswagen best, Go Daddy among worst

The Force was definitely with Volkswagen for its brilliant Super Bowl ad. According to a survey by Hulu, the charming commercial showing a kid trying to force-push objects around his home, ranked “Most Liked” by viewers. The worst: Salesforce’s two ads for Chatter.com, along with Go Daddy’s ad featuring Joan Rivers.

Below is the full ranking of winners and losers (and you can watch all of them here):

RESULTS

Overall Most Liked Ads
1. Volkswagen: The Force
2. Bridgestone: Carma
3. Volkswagen: Black Beetle

Overall Most Disliked Ads
1. Salesforce: Chatter.com Launch: Still Doing Impossible Things
2. Salesforce: Chatter.com Launch: Do Impossible Things
3. Go Daddy: The Contract

Most Viewed Ads
1. Doritos: Pug Attack
2. Volkswagen: The Force
3. Bud Light: Hack Job

Overall Most Liked Ads by Women
1. Volkswagen: The Force
2. Bridgestone: Carma
3. NFL: Super Bowl Celebration

Overall Most Liked Ads by Men
1. Bridgestone: Carma
2. Volkswagen: The Force
3. Paramount: Captain America: The First Avenger

Most Polarizing by Gender

Women Strongly Favor
1. Chevrolet: GMME
2. Play60: Who’s Next?
3. Twentieth Century Fox: Rio
4. Chevrolet: Cruze Status
5. Living Social: It’ll Change Your Life

Men Strongly Favor
1. Columbia Pictures: Battle: Los Angeles
2. Universal: Cowboys and Aliens
3. Skechers: Kim Kardashian: Hello Skechers
4. Sony Ericsson Xperia PLAY: Surgeon - Extended
5. Paramount: Thor

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