MTV’s Skins aired the last episode of its first – and possibly final – season on Monday night.
The drama delivered 1.2 million viewers, rising slightly from the previous week and marking one of the show’s most-watched telecasts.
That’s still not a huge number – especially on a channel where shows like Teen Mom and Jersey Shore deliver millions more. But MTV has been trying to get a foothold in the scripted drama game, and Skins outperformed last summer’s first season of The Hard Times of R.J. Berger – which was renewed (and that, remember, is about a teenager with a giant penis, but parents weren’t lining up to protest that one).
MTV said Tuesday they have not decided whether to renew the show. There are many at the network who are fans of the project and, on paper, you can certainly make an argument to keep it – its performance was steady after the first few weeks, it improved its time period, it’s very on brand, etc.
But ratings only matter if they do their job: Convince advertisers to buy air time. Several bowed out over the course of the season after the Parents Television Council started throwing around the nuclear term “child pornography” (inaccurate, sure, but you try explaining that to Taco Bell). And with Twilight-style drama Teen Wolf and other dramas in the pipeline, Skins might not be necessary to accomplish the network’s overall goals.
Still, nobody likes to be bullied. If MTV had caved to claims of racial insensitivity when Jersey Shore debuted, it wouldn’t have its biggest hit.
What do you think? Should MTV give Skins another go?