In the April issue of Vogue, Sarah Mower profiles the 24-year-old Olsen Twins and their apparently successful clothing label The Row. I say “apparently successful,” because I know nothing about fashion and admittedly had to read the sentence about their fall collection leaving “the most hard-core fashion skeptics in a slight state of shock over its subtle sense of inclusivity” twice.
It’s an interesting read because it makes you appreciate Mary-Kate and Ashley’s style in a way most paparazzi shots don’t. It talks about them using Lauren Hutton as a model for the label – described as luxurious “American-everywoman daywear”– because she is their style icon; about how they were inspired by grunge fashion at the age of six, and actually designed their first clothing line at the age of 12 for Walmart; about how all those years spent in TV wardrobe sessions, where clothing had to be tailored to fit their tiny frames, was effectively their school.
My favorite bit though is when it talks about the girls’ vintage clothing collection, how they study the garments, are inspired by them, and loan them out to friends. Perhaps Carey Mulligan has Ashley to thank for her casting as Daisy Buchanan in Baz Luhrmann’s upcoming Great Gatsby adaptation. Mulligan sent the twins a text in a panic because she had nothing to wear to her audition. “I was hoping they’d send me some things from The Row, but then these huge boxes arrived – Ashley’s entire collection of ’30s vintage dresses,” Mulligan says. I still may not “get” what the Olsen Twins are wearing half the time, but now I have an appreciation for the thought that went into it. Thanks, Vogue.