Ben Silverman, NBC’s former co-chairman who left in 2009 after a difficult two years at the helm, is back in business with the network. His production company, Electus, and the producing team from Top Chef are teaming up with NBC on Fashion Star, a reality competition series hosted by swimsuit supermodel, Elle Macpherson. “We are excited to team up with NBC to discover and develop the next major fashion brand for retailers around the country and deliver the next breakout television show for an audience that is increasingly obsessed with fashion,” said Silverman, in a statement. “The stakes are higher than any other competitive reality show, as Fashion Star pulls back the curtain on what it really takes to launch a major national brand.”
In the show, 12 unknown designers will get the chance to compete for a multi-million dollar contract that will put their own fashion line in America’s biggest stores. Famous designers and retail buyers will judge the contestants on their creations, and viewers at home will have the opportunity to purchase their favorite designs.