If you’re an HBO subscriber, the network is determined to make sure you don’t miss Game of Thrones.
Did you somehow forget to watch the 65-minute debut of the lavish fantasy drama at 9 p.m. on Sunday night? Here it is again at 10:05 p.m. Then again at 11:15 p.m.
Say you weren’t home on Sunday night. You were at Coachella seeing Kanye or something? HBO understands. On Monday night, Thrones will air again – on all six HBO channels simultaneously at 9 p.m. HBO is calling this scheduling strategy “innovative” and “designed to guarantee maximum exposure.” Missed it at 9 p.m.? Fine! Whatever. OK, here it is yet again: On HBO2, at 10:05 p.m. and then one more time at 11:15 p.m. Plus, of course, there’s OnDemand – don’t even make HBO have to bring that up.
Bottom line: You have no excuse to miss Thrones and clearly HBO is going to be quite perturbed if you do.
(BTW: I’m writing EW’s recap of Thrones. Very excited. I’ll post that Sunday night – just once, though.)