'Terri' trailer: When is it smart to link your movie to films no one saw? | EW.com

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'Terri' trailer: When is it smart to link your movie to films no one saw?

I appreciate a movie that recognizes and embraces its limited audience. Take for instance Terri, the “little” film about a high school principal (John C. Reilly) who takes an overweight sad-sack student (Jacob Wysocki) under his wing. Seconds into the trailer, which begins with the bumbling educator explaining the laws of adolescent nature, a title card flashes: “From the producers of Blue Valentine and Half Nelson.”

Mind you, those two films combined to earn barely $12 million at the box office, but those heavy, complicated dramas starring Ryan Gosling were highly esteemed. Merely linking them to Terri, which seems much sweeter than either of them, is enough for the target audience to take notice. Take a look.

Maybe it’s just the scene on the train tracks (with Creed!), but the movie Terri most reminded me of is The Station Agent: Wysocki is the socially-challenged introvert and Reilly plays the clownish Bobby Cannavale role. Station Agent, Blue Valentine, Half Nelson. Yeah, I’m down with Terri.