Daniel Marracino
Lisa Schwarzbaum
April 22, 2011 AT 04:00 AM EDT

POM Wonderful Presents: The Greatest Movie Ever Sold

type
Movie
Current Status
In Season
mpaa
PG-13
runtime
90 minutes
Limited Release Date
04/22/11
performer
Morgan Spurlock
director
Morgan Spurlock
distributor
Sony Pictures Classics
author
Morgan Spurlock
genre
Comedy, Documentary

We gave it an B-

The crass commercial title is the pièce de résistance rigged by performance artist/filmmaker Morgan Spurlock (Super Size Me): His rowdy, toothless, superficially informative meta-documentary chronicles his pursuit of sponsors to finance his documentary about pursuing sponsors to illustrate the pervasive everyday intrusion of branding, advertising, and corporate sponsorship in our lives. Always the smooth showman, Spurlock avoids answering his own question: Is he selling out or buying in? B?

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