SUNDAY UPDATE: Thor wins weekend with estimated $66 million.
SATURDAY REPORT: The god of thunder did pretty much what was expected of him, as Thor led the box office on Friday with $25.7 million, according to early estimates. That places the $150 million superhero film, which was released by Paramount but produced by Disney-owned Marvel Studios, on track for a $67 million opening weekend. Taking into consideration that Thor isn’t one of Marvel’s most well-known characters, and that star Chris Hemsworth isn’t a household name yet, $67 million should be viewed as a solid debut for the PG-13 movie. Among recent Marvel-based projects, Thor will finish in between The Incredible Hulk ($55.4 mil) and X-Men Origins: Wolverine ($85.1 mil).
Last week’s victor, Fast Five, dropped a slightly larger-than-expected 69 percent for $10.5 million. It should make about $35 million this weekend, bringing its two-week tally to $142 million. Two romantic comedies, both revolving around weddings, are fighting for third place. The edge goes to Something Borrowed, which grossed $4.8 million on Friday en route to an estimated $13 million weekend. The PG-13 film stars Ginnifer Goodwin as a woman who has just turned 30 (the horror!) and finds herself in love with the fiancé (Colin Egglesfield) of her best friend (Kate Hudson). Despite earning mostly negative reviews, the $35 million flick should receive a decent bump on Mother’s Day.
The same goes for Jumping the Broom, starring Paula Patton and Laz Alonso as an engaged couple whose two dissimilar families converge for the Martha’s Vineyard wedding. The PG-13 movie took in $4.2 million on Friday and should finish the weekend with about $12 million. And in fifth place, the animated Rio declined 46 percent for $2 million. It’ll likely wind up with $9 million for the weekend, pushing its cumulative total past $115 million.
In limited release, The Beaver, starring Mel Gibson as a guy who uses a beaver hand-puppet to talk to the world, opened to a lackluster $30,000 at 22 theaters. To put that into perspective, the Jodie Foster-directed film posted a lower per-theater average than Something Borrowed, which played at 2,882 more locations than The Beaver. Check back here on Sunday for the complete box office report.
1. Thor – $25.7 mil
2. Fast Five – $10.5 mil
3. Something Borrowed – $4.8 mil
4. Jumping the Broom – $4.2 mil
5. Rio – $2.0 mil
Box office preview: Mighty Thor ready to rule the weekend