'Insidious' is the most profitable movie of the year | EW.com


'Insidious' is the most profitable movie of the year

The tiny horror flick, which stars Patrick Wilson and Rose Byrne, has become the season's biggest sleeper hit

The micro-budgeted horror film Insidious is aptly named, given the stealthy way it has become a box office smash. The paranormal tale, which stars Patrick Wilson and Rose Byrne as parents fighting for the soul of their comatose child, opened April 1 and grossed an impressive $13 million in its debut weekend. The film has held on strong, and last weekend it broke the $50 million barrier. That’s a huge figure for a movie that cost ”a tiny bit north of $1 million,” according to producer Jason Blum (Paranormal Activity). ”I felt we had something special. But I didn’t imagine it would do so well.” Director James Wan (Saw) credits good word of mouth and a strong pre-release campaign by newbie distributor FilmDistrict (which is also enjoying success with the low-budget Soul Surfer: $36.9 million and counting). ”They had screenings all over the country,” explains Wan. The director says he has no plans for a sequel, but ”there’s always a ‘maybe’ in Hollywood, right?”

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