'Insidious' is the most profitable movie of the year | EW.com

Movies

'Insidious' is the most profitable movie of the year

The tiny horror flick, which stars Patrick Wilson and Rose Byrne, has become the season's biggest sleeper hit

The micro-budgeted horror film Insidious is aptly named, given the stealthy way it has become a box office smash. The paranormal tale, which stars Patrick Wilson and Rose Byrne as parents fighting for the soul of their comatose child, opened April 1 and grossed an impressive $13 million in its debut weekend. The film has held on strong, and last weekend it broke the $50 million barrier. That’s a huge figure for a movie that cost ”a tiny bit north of $1 million,” according to producer Jason Blum (Paranormal Activity). ”I felt we had something special. But I didn’t imagine it would do so well.” Director James Wan (Saw) credits good word of mouth and a strong pre-release campaign by newbie distributor FilmDistrict (which is also enjoying success with the low-budget Soul Surfer: $36.9 million and counting). ”They had screenings all over the country,” explains Wan. The director says he has no plans for a sequel, but ”there’s always a ‘maybe’ in Hollywood, right?”

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