The Apprentice finale's low ratings: Why didn't people watch? | EW.com

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'The Celebrity Apprentice' finale makes for all-time series-low ratings: What made you not tune in?

Celebrity

(Heidi Gutman/NBC)

Nothing to smile about here, Trump. The ratings for the season finale of The Celebrity Apprentice were anything but YOUGE.

Pulling in a rather paltry 2.9/7 share in the coveted 18-49 demo, the episode proved to be the lowest spring finale ever for The Apprentice, Celebrity or otherwise. While the EW.com comments section have all but been ablaze today with chatter from those of you who actually did tune in for last night’s finale (“Marlee Matlin was robbed!” “Who is John Rich again?” “Where are my pants?!”), we’re curious as to why so many folks didn’t. 

There’s a number of theories as to why so many opted not to watch (and, no, we refuse to blame the Harlem Globetrotters or Def Leppard for this), including, and perhaps the biggest reason of all: The Donald himself. Have people officially grown tired of Donald Trump, particularly after his attacks on President Obama and the since-resolved birth certificate “issue”?

Perhaps it was the evidence that he has zero sense of humor about himself (see: The White House Correspondents’ Dinner) or that he didn’t wait until the finale of The Celebrity Apprentice to announce he wouldn’t have a shot in a million years of becoming President won’t be running for President. (Except now he won’t rule it out. Until he does again. Or doesn’t.) Or maybe it’s just the hair. Whatever it is, it seems plenty have had their fill of Trump as of late.

But the blame can’t fall solely on the Donald, can it?

Sure, he didn’t deserve to be in the final two, but something tells me that actor/professional kook Gary Busey would have pulled in record numbers had he faced off against Rich or Matlin in the finale. And speaking of those two, should we just chalk it up to lack of panache (read: headbands) that made them less intriguing than last season’s champ Bret Michaels? (His season’s finale pulled in 15 percent more viewers.)

Or were you just really, really, REALLY sick of listening to NeNe and Star argue?

Tell us, PopWatchers, why didn’t you tune in for the season finale of ‘The Celebrity Apprentice’? Was it the Donald? The contestants? Or were you too mesmerized by Justin Bieber’s gold blazer on the Billboard Music Awards to change the channel?

Read more:
Donald Trump says he ‘would not rule out’ a late-entry presidential campaign
Donald Trump: I will not run for President
‘The Celebrity Apprentice’ season finale recap: Clash of the Titans

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