The real cartoon characters on Fox were much more interesting than the figurative ones on Celebrity Apprentice on Sunday, as Family Guy finished the last Sunday of the 2010-11 season as the most popular show among adults 18-49, according to preliminary results.
Family Guy earned a 3.0 rating/7 share in the demo – down 3 percent from last season’s finale but still tops among the broadcast competition. It also ruled among 18-34 and teens. The Simpsons finale pulled a 2.5/7. Each 18-49 ratings point equals 1.3 million viewers.
The finale for NBC’s Celebrity Apprentice earned a 2.9/7, down 15 percent from its last season finale and the lowest spring finale ever for the franchise, star versions or otherwise. It averaged 8.3 million viewers. The Billboard Music Awards showed some signs of life for ABC: It posted a 2.9/8 and 7.8 million viewers.
And on CBS, the seventh installment of a Jesse Stone movie (does it really matter what the latest title is?) averaged a mere 1.3/3 in the demo but 13.3 million viewers. Ergo, expect an eighth chapter to come next season.
Overall, ABC won the night in the demo (2.6/7) and CBS took the night in viewers (12.1 million).