Jayne Kamin-Oncea/Pro Photography Network/Courtesy of Anheuser-Busch
Mandi Bierly
June 01, 2011 AT 09:50 PM EDT

What’s the best email subject line we’ve read today? “Nick Offerman’s beard saves the planet.” The Parks and Recreation star, a.k.a. Ron Swanson, has teamed up with Budweiser to promote its “Grow One. Save a Million” campaign, which encourages men to grow beards as awesome as his — and therefore conserve water — in advance of World Environment Day (this Sunday, June 5). According to Budweiser, on average, a man uses 5 gallons of water every time he shaves. The company hopes enough men will take the pledge to put down the razor to save one million gallons of water.

“The only thing manlier than growing a big, burly beard is ripping a big, burly beard off of a charging grizzly with your bare hands,” Swanson Offerman says in a release. “That, and saving the planet. Since no grizzly has had the balls to charge me since I went through puberty, I’ve decided to focus on saving the planet by joining with Budweiser to promote the ‘Grow One. Save a Million’ campaign. Men, if you want to look manly and feel good about conserving water, join me and take the pledge on Budweiser’s Facebook page. And grizzlies, charge me. Just do it. I’m waiting, you babies.”

P.S. The accompanying photo is of Offerman and Chad Pregracke, founder of Living Lands & Waters, standing in front of a hand-made canoe built by Offerman.

P.P.S. Ron Swanson without facial hair was voted the sixth Most Disturbing Image in our TV Season Finale Awards.

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