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J.K. Rowling's Pottermore website trademarked as a 'global computer information network'

Pottermore

The Internet is all aflutter with speculation as to what the mysterious new Harry Potter-related website Pottermore, recently launched by J.K. Rowling, is all about. Other than the promise of an announcement in T-minus five days, there hasn’t been much official word, giving Potterphiles everywhere license to ponder the possibilities. So far, the idea gaining the most traction is that Pottermore stands for “Potter Multiplayer Online Role-Playing Experience,” a MMORPG set in the world of wizarding and magic we’ve grown to love. Which, I’m sure we can all agree, would be such a large amount of awesomeness it wouldn’t even fit in Hermione’s handbag.

The good news is that the language of the trademark registered by Warner Bros. doesn’t necessarily dispel the possibility of such a game. Filed nearly a full two years ago, the application outlines Pottermore as a service “providing multiple-user access to a global computer information network, […] on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest [and] on-line facilities for real-time interaction with other computer users concerning topics of general interest.” Judging from that description, I’m still tempted to say it will end up being an expansive website, with possibly some game elements, as opposed to a full-on World of Witchcraft. But I may be wrong.

In subsequent filings, Warner Bros. also trademarked anything else that could possibly ever be linked to Pottermore, including greeting cards, erasers, and swimming floats, but that’s just the general due diligence. What do you think this trademark means, Shelf-Lifers? Would you be psyched if it turned out to be a role-playing game?

Originally posted June 17 2011 — 11:34 AM EDT

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