'Transformers: Dark Of The Moon' bumps up to a Tuesday 3-D and IMAX release | EW.com

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'Transformers: Dark Of The Moon' bumps up to a Tuesday 3-D and IMAX release

bumblebee

Image Credit: ILM/DreamWorks/Paramount

Looks like Bumblebee and Optimus Prime will be taking their talents to Tuesday night. After the $16 million success of the Tuesday night opening of 2009’s Transformers: Revenge of the Fallen, Paramount announced Friday that the third installment of Michael Bay’s franchise, the first of the series to be shot in 3-D, will debut in an exclusive 3-D and IMAX engagement on Tuesday, June 28, one night before its previously slated national release. The studio thinks the robotic boom-fest will attract enough moviegoers to merit a rare Tuesday opening, giving the film seven days to rake in box office returns during the lucrative July 4 holiday weekend. Those who wish to ogle new star Rosie Huntington-Whiteley without the assistance of 3-D glasses, however, will have to wait until Wednesday.

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