'Spider-Man' musical: Good box office, despite bad reviews | EW.com

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Rebooted 'Spider-Man: Turn Off the Dark' still climbing the box office despite bad reviews


Image Credit: Jacob Cohl

A $75 million dollar budget and $1.2 million in weekly operating costs are difficult to atone for, but Spider-Man: Turn off the Dark is doing its best. The show – which officially opened with a retooled version on June 14 – played to 100 percent capacity last week despite earning harsh to middling reviews (overall verdict: what used to be a wild mess, is now a dull less-of-a mess).  And it made bank, taking in $1.7 million – the musical’s best weekly gross since its first seven days of previews back in January, when it earned $1.8 million – which marked a 41 percent increase from the previous week. In fact, the show has been on a constant financial inclined since the beginning of June.

So, is this all good? Not really. Spider-Man’s producers recently admitted to The New York Times that the show would need to run for nearly seven years to recoup its investors’ cash. That’s one year longer than the Broadway tenure of the much-loved The Producers and Avenue Q (which both ran for six years), but still a lot shorter than the longest running Broadway musical of all time, The Phantom of the Opera (23 years).

Read more:
Julie Taymor says ‘Spider-Man’ harmed by Twitter, focus groups
‘Spider-Man: Turn Off the Dark’: The new reviews are in!
EW’s official review of ‘Spider-Man: Turn Off the Dark’

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