Now that American Idol’s on vacation, the lane’s wide open for music mogul Simon Cowell to pitch his new show to America. And what better time and place to do that than at the 2011 Major League Baseball All-Star Game on Fox? His singing reality competition, The X Factor, is getting a “world premiere preview” on July 12 just before the game at 8 p.m. ET/5 p.m. PT.
The show that wooed onetime Island Def Jam chairman L.A. Reid from his post has been teasing the preview during ads for the game, though Fox reps have yet to confirm anything outside of what’s seen in the clips.
The X Factor doesn’t officially premiere until Sept. 21, so what are you expecting from Cowell’s sneak preview?