NBC has tapped Nicole Richie and designer John Varvatos to mentor contestants on its upcoming competition series Fashion Star. The show will search for America’s next popular brand by enlisting celebrity mentors and allowing viewers to instantly purchase contestants’ designs each week after the show.
According to Paul Telegdy, NBC’s executive vice president of alternative programming, “NBC could not have asked for better additions to the celebrity mentors than John Varvatos, one of the most well-known menswear designers in the nation and international style icon and creative director, Nicole Richie. Both are trendsetters and tastemakers and their design skills and expertise will be invaluable to our contestants on the series.”
Richie and Varvatos join other celebrity mentor Jessica Simpson and host Elle Macpherson, who is also executive producing. Said fellow executive producer Ben Silverman, “Jessica, Nicole, John and Elle make the most exciting team we have ever worked with on a reality television show and we are thrilled to feature such an extraordinary group of mentors and designers.”