Aly Semigran
July 13, 2011 AT 06:59 PM EDT

Mike Fleiss, the creator of reality hits like The Bachelor and The Bachelorette, which has spawned some of the most unlikable celebrities on the planet (we’re looking directly at you, Jake Pavelka), has been announced as an executive producer for the CW’s upcoming reality project, H8R, which matches disliked stars and the real-life people who hate them.

Fleiss said in a press release, “This is an exciting show for a number of reasons. But to me, what gives H8R legitimate breakout potential is that it is truly original. So much reality TV is completely derivative. Not H8R. I guess you can say I’m a ‘h8r’ of lame, derivative programming.”

Lisa Gregorisch-Dempsey, one of the creators of the series, echoed Fleiss’ sentiment in that H8R will usher in a new kind of reality programming when it allows celebrities to directly interact with their biggest, well, you know. She explained in the release, “This show is really a love letter to celebrities. You’ll see an unguarded side of stars you’ve never seen. H8R has heart and an important message about not judging a book by its cover.”

H8R , hosted by Mario Lopez, is slated to begin on the CW beginning Sept. 14 at 8:00 p.m. EST.

Read more:

The CW reality project pairs haters with celebrities

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