James Hibberd
July 14, 2011 AT 10:39 PM EDT

Shark Tank is giving Mark Cuban a promotion.

The Dallas Mavs owner stole the show during a trio of guest appearances on the business-based reality series last season. Now ABC and executive producer Mark Burnett have signed on Cuban for nearly all of season 3.

Cuban will appear in 10 of the reality show’s 13 episodes, which means the rest of the sharks can expect to look forward to the young billionaire aggressively outbidding them. Shark Tank is expected to return to Friday nights in midseason.

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