The wait is over!
The question over how exactly viral sensation Rebecca Black would follow-up her unexpected success with “Friday” has come to an end—the 14-year-old YouTube star just dropped the video for her new single, “My Moment.” And boy, oh boy, it’s a doozy.
Just like “Friday,” it’s main theme is repetition, repetition, repetition:
Over and over, we hear the sweet but very self-empowered Black tell us that this is her moment. The sentiment is simple, just as you might expect: “This is my moment, my moment / It’s my time, flying high, feels like my moment, my moment / I’ve waited for so long but not everybody knows this is my moment, my moment.”
As you might expect, Black also uses the song as an opportunity to address the many “haters” who made fun of her for the silliness of “Friday.” “Weren’t you the one who said that I would be nothing?” she says to open the tune. “Well, I’m about to prove you wrong.” Later she breaks it down and addresses the “haters” directly. “Haters, said I’ll see you later / Can’t talk to you right now / I’m getting my payback / Said I’m doing big things, things you never dreamed of / I hope you are happy / ‘Cause I’m about to blow up.” Wait, didn’t she already blow up?
The accompanying video is also just about what you’d expect: red carpet scenes, supposed fabulousness, her in a car (again, and again in the backseat—which one should she take?!), a dance sequence that shows off the talents of several former So You Think You Can Dance contestants. All in all, pretty inoffensive stuff.
The sad truth of it is that this isn’t total drivel, but it’s not so bad that it’s good, like “Friday” was. Will anything ever be able to match the awful goodness of that video? Seems very unlikely we’ll see such genius again from Black.
Tell us readers, what’d you think of the song? The video? Do you think this is indeed Rebecca Black’s “Moment”?
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Music Mix on Twitter: @EWMusicMix
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Rebecca Black to release new single, ‘My Moment,’ on July 18