Dan Snierson
July 19, 2011 AT 10:44 PM EDT

Snow White. Prince Charming. Rumpelstiltskin. What if they weren’t just characters inhabiting the well-worn pages of a children’s fairy tale book, but had been ripped out of the Enchanted Forest by the Evil Queen and sent to present-day, small-town Maine, where they were living as ordinary folks, sadly unaware of their real identities? Hey, it could happen! And it totally does in Once Upon a Time, an ambitious fantasy family drama debuting on ABC in October. In this new trailer, the Queen (Lana Parrilla) wedding-crashes the nuptials of Snow White (Ginnifer Goodwin) and Prince Charming (Joshua Dallas), vowing darkly: “I shall destroy your happiness if it’s the last thing I do!” (If only Trina Decker were still around to slip something in her drink to mellow her out.) You will also meet a rather chilling Rumpelstiltskin (Robert Carlyle), who foretells of eternity-suffering doom-‘n’- gloom unless Snow White and Prince Charming’s daughter, Emma Swan (Jennifer Morrison), can somehow save the day, which probably should involve getting ‘Stilt a spa day.

Is your interest piqued yet? Take note of the five words that attack the screen toward the end of the trailer, one-by-one: FROM. THE. WRITERS. OF. LOST. (More specifically: Edward Kitsis and Adam Horowitz.) And wait a sec — was that a close-up of an eye opening? You guys! Jack’s alive! Okay, not really, but… similar eye color! Check out the action below, and if you’re heading to San Diego for Comic-Con, the Once pilot episode will be screened on Saturday afternoon, followed by a Q&A with the cast and producers that’s moderated by Lost co-creator Damon Lindelof.

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