Discovery Channel is set to announce a potentially controversial new series: A docu-soap reality show set in the country’s largest medical marijuana distributorship and starring a pot reform activist. This fall, the network will unveil Weed Wars, where cameras follow the day-to-day dealings of a California ganja store.
The show follows Steve DeAngelo, the owner of Oakland’s Harborside Health Center, which serves 80,000 clients. According to the network, DeAngelo strives to provide patients with the highest-quality product and uses his business to promote the national regulation and taxation of cannabis.
“Weed Wars fearlessly pulls back the curtain on a once illegal and still controversial world,” said Nancy Daniels, executive vp at Discovery Channel. “From the inner workings of the business to Steve’s distinctive leadership style, Weed Wars is a fascinating glimpse into this highly unique setting. Like Gold Rush or Deadliest Catch, these are guys pursuing their own version of the American Dream.”
California passed the Compassionate Use Act in 1996 that permitted legalized pot dispensaries where customers can select from a variety of toke-able or edible products if they have a doctor’s approval. Some have accused the Act of essentially legalizing marijuana. But in addition to providing relief to some patients struggling with severe illnesses, the passage has also resulted in a new breed of local-owned brick-and-mortar outlets at a time when retail stores are shutting down as commerce increasingly shifts to big box stores and Internet.
The show will follow the journey of the plant from germination to harvesting to sales at Harborside, which has opened up a second location in San Jose despite “constant police monitoring and security sweeps,” says to the network.
What do you think, will you check out Weed Wars this fall? It’s sort of like Cake Boss with pot … or not.