Save the Children works all over the world to combat hunger, sickness and abuse among the world’s underprivileged children, and starting today they are launching a massive outreach program to aid East Africa—and dozens of the biggest music acts in the world have pledged to drum up support for the program on their Facebook pages and Twitter accounts.
Among the names: Lady Gaga, U2, Justin Bieber, Britney Spears, Jennifer Lopez, Eminem, Avril Lavigne, Rihanna, Madonna, and Beyoncé. (If you see a star send out a message with the hash tag #beafriend, that’s them throwing their support behind STC.)
The name of the social media campaign is I’m Gonna Be Your Friend, which takes its title from a lyric in Bob Marley & the Wailers’ 1973 song “High Tide or Low Tide,” and their goal is to get in front of hundreds of millions eyes to encourage people to donate to Save the Children and help the million suffering children in Somalia and the rest of East Africa.
The proceeds from download sales of “High Tide or Low Tide” will go directly to Save the Children, and filmmaker Kevin MacDonald (director of The Last Kind of Scotland and the forthcoming Bob Marley documentary Marley) has put together a video that features footage from Somalia with “Tide” laid over it, which you can watch here:
In a statement announcing the program, Rita Marley, Bob’s widow, said, “Not one child should be denied food nor water. Not one child should suffer. Along with Save the Children, we must stand up together as friends to put a stop to this, to feed our children and to save their lives.” Marley himself dedicated himself to helping the people of Africa, an effort that included a performance in Zimbabwe in April 1980 to celebrate that nation’s hard-fought independence from the English empire.
For more information, or to donate, head over to the drive’s official website (you can download the Marley track there, too).