Paul Rudd, idea man: Exclusive! | EW.com

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Paul Rudd, idea man: Exclusive!

''Our Idiot Brother'' star pitches marketing ideas (''Rudd's Mud''!) to Harvey Weinstein in new Funny or Die clip

In his new comedy, Our Idiot Brother, Paul Rudd pulls off a near-impossible feat: He manages to be both a little exasperating and extremely appealing. So it makes sense that to promote the movie (out Aug. 26), he accomplishes the same balancing act in this exclusive Funny or Die clip. Watch as Rudd pitches a few marketing ideas for the film to his Idiot Brother studio boss Harvey Weinstein. (My favorite moment: ”It’s the Brooklyn Dodgers!”)

I emailed Rudd to ask what it was like to act opposite Weinstein (despite the lack of a shot of the two of them, they were in fact in the same room), and here’s what he wrote back: ”It was great and he was hilarious. Although, it was a little strange telling him to get out of his own office. And that Pulp Fiction was just kind of okay (in truth, I love it). And lick some of his personal photographs. I did some other horrible things that didn’t make the cut. He’s a good sport. I will say though that throwing his Oscar was something I did when he had to leave the room for a few minutes.” Smart move, Paul.

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