Music | The Music Mix

Kanye West and Jay-Z's 'Watch the Throne' breaks Coldplay's first week sales record, debuts at No. 1 on Billboard 200 chart

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Image Credit: Daniel Boczarski/Getty Images

Our critic may not have felt the vibes on Jay-Z and Kanye West’s Watch the Throne album. But with a record breaking iTunes debut and the top spot on the Billboard 200 albums chart, it appears many did.

The twosome’s collection, one that West refers to as “luxury rap,” broke Coldplay’s iTunes first-week sales record, moving almost 290,000 digital copies. Coldplay’s Viva La Vida Or Death and All His Friends sold 282,000 in 2008.

Within 24 hours of Throne dropping on Aug. 8, it was No. 1 on iTunes worldwide in 23 countries. And today, Billboard reports that Throne’s complete opening sales (meaning both the digital and physical version, which bowed Aug. 12) is a kingly 436,078 units, making it no. 1 on the Billboard 200 albums chart.

It’s a huge victory for the two, who didn’t promote the album in traditional fashion. Really, they hardly promoted it at all. Outside of two press listening sessions (I attended one) and one New York radio interview, Jay and Kanye kept quiet. There wasn’t magazine cover or even a music video released before the album.

Still, the buzz behind the project was huge. And apparently, fans have not been disappointed.

Did you buy Watch the Throne? Glad it opened with these numbers? Let us know.

More on EW.com:
Jay-Z and Kanye West release ‘Watch the Throne’ ‘Otis’ video – Everybody’s all-American! Watch it here
Independent record stores protest Jay-Z and Kanye’s album-release shutout


Originally posted August 17 2011 — 3:18 PM EDT

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