Lady Gaga announced tonight that she will be opening the 2011 MTV Video Music Awards at Los Angeles’ Nokia Theatre August 28.
Or rather her Little Monsters did. Appearing at MTV’s Times Square studio for the broadcast premiere of her “Yoü and I” video, a legion of sequined fans on the street below unfurled a banner with the over-punctuated missive “Gaga to Open VMAs!!”
Admittedly, this comes as a bit of an anti-climax. The news came after days of Stewart/Colbert-worthy pre-announcement announcements, including a series of VMAs promos prominently featuring a (literally) stripped-down Gaga, and the “Yoü and I” video itself, which was supposed to debut tonight but leaked Tuesday. And really, who’s more obvious a choice to open a gaudy MTV spectacle than the Queen of Dramatic Entrances herself?
Still, that last point yet again begs the question that may come to define her young career: how can she keep topping herself? Her star-making 2009 VMAs performance featured an unforgettably dead-eyed Ladyship crucified on a meat-hook after a bloody version of “Paparazzi.” Then last year she maintained the butcher-shop motif with her infamous “meat dress,” setting off a chain-reaction of food-related couture culminating in her Grammys entrance via giant egg.
Music Mixers, how do you think she’ll kick off the show? With Tony Bennett predicting this week that Gaga will be “as big as Elvis,” might a duet be in order? Could her male alter ego “Joe Calderone” make an appearance? Does anyone else hope that her post-video-premiere revelation that Creature from the Black Lagoon is her favorite horror movie could be a clue? (Okay, that’s just me.) And if you’re going to hype an announcement to this degree, shouldn’t it at least end up being of this magnitude?
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