TV | Inside TV

MTV to Abercrombie: 'Jersey Shore' diss 'a clever PR stunt'

The Situation

(Getty Images)

MTV has fired back at Abercrombie & Fitch after the clothing company offered Jersey Shore’s The Situation money to not wear its clothes.

“It’s a clever PR stunt,” writes MTV’s Lisa Chudnofsky in a rebuttal posted on the network’s blog, “and we’d love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television.”

She continues:  “Oh, Abercrombie, what kind of snowball hath y’all set in motion? We hate to add to the avalanche of publicity that A&F is currently eating up at the expense of our innocent reality TV icons (who declined to comment because they were too busy getting more famous) – mostly because that was the whole point of this shenanigan, wasn’t it? – but we’re all family here at MTV, and no one messes with our “Situation.” There are plenty of neon sweatpants in the sea of franchised fashion, so we encourage him to take the money. And donate it all to Ed Hardy.”

Then adds:

“Mike, you look better naked anyway.”

There’s an image for you while you eat your Cheerios. You’re welcome.

But it’s not actually true that the cast has been too busy finding new ways to get more popular to respond to the knock. The Situation hit back at Abercrombie yesterday on Twitter. Sitch tweeted a story about the company’s stock dropping 9 percent and wrote “Looks like Abercrombie got themself into a Situation!” (I bet shareholders had simply forgotten they still held Abercrombie stock until the Jersey headlines, then were like, “Wait, why did I buy that again?”).

UPDATE: This is great: ‘Jersey Shore’ Abercrombie fight best correction ever – PHOTO

Read more:
Abercrombie & Fitch offers The Situation money to stop wearing Abercrombie & Fitch
‘Jersey Shore’ recap: La Città Delle Donne
‘Jersey Shore’: 25 Most Outrageous Moments

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Originally posted August 18 2011 — 10:02 AM EDT

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