We’ve got your online exclusive first look at two new posters – and, technically, trailers – for Sundance hit Martha Marcy May Marlene. (In theaters Oct. 21.) The drama stars Elizabeth Olsen, younger sister of Mary-Kate and Ashley, as Martha (a.k.a. Marcy May, a.k.a. Marlene), a damaged woman who struggles to reassimilate with her family after fleeing a cult. Winter’s Bone Oscar nominee John Hawkes co-stars as the cult leader. The posters feature QR codes, which you scan with your smartphone for access to exclusive trailers. These previews will not be available any other way online – which is something new to online marketing – and are only viewable by scanning the QR codes. The posters will be randomly posted on the streets of Manhattan, Brooklyn, and Los Angeles as well. Scannable standees will also hit movie theaters nationwide.
Posted August 22 2011 — 12:29 PM EDT
- Lee Daniels makes impassioned plea for gun control reform at DNC
- Schwarzenegger takes on climate change in James Cameron's DNC video
- Will Jessica Jones appear on 'Luke Cage'?
- John Malkovich to headline TV adaptation of 'Humboldt' crime novels
- 'Lights Out' sequel is in early stages at New Line
- 'Ghostbusters' Twitter account endorses Hillary Clinton: '#ImWithHer'
- Brie Larson opens up about 'nerve-racking' Captain Marvel reveal
- 'Planet of the Apes': See the Famous Faces Behind the Makeup
- Toronto Film Festival 2016: See First Look Images From This Year's Lineup
- 'One Tree Hill': Where Are They Now?
- 'Little Miss Sunshine': Where Are They Now?
- 'Harry Potter and the Cursed Child': 22 Magical Photos
- Comic-Con 2016: Celebs at the Biggest Day 4 Panels