Blockbuster and Dish Network unveiled their latest offensive attack against Netflix today. As of Feb. 1, 2012, for $10 a month on top of Dish’s service fee, subscribers can access Blockbuster Movie Pass. Dish heralded the “unmatched” service as “the most comprehensive TV entertainment programming package ever delivered by a multichannel pay TV provider.”
So what does that add up to in layman’s terms? Simply put: Mail delivery (with no extra charge for Blu-ray) of up to three discs, unlimited streaming to TVs and PCs, the option to exchange an unlimited number of DVDs and games at Blockbuster stores, plus 20 premium channels on Dish. At a roll-out event in San Francisco, Dish CEO Joe Clayton wasn’t short on praise for competing services like Hulu and Netflix but added, “We’re gonna do a great job at all of the above.” From Oct. 1 through Jan. 31, 2012, Dish Network is offering new customers one-year access to Blockbuster Movie Pass for signing a two-year contract.