'Star War' Blu-ray: Record-setting debut | EW.com

Movies | Inside Movies

'Star Wars' collection makes an ungodly amount of money, setting Blu-ray record

Jabba The Hutt

(Lucasfilm)

Darth Vader might have said “Noooooo,” but Star Wars fans around the world were saying “Yeeeesss.” The 9-disc Star Wars: The Complete Saga collection set a record for the high-def Blu-ray format, earning $84 million worldwide. (Over half a million units were sold in the United States, although it’s unclear at this time how many of those units were purchased resentfully.) It’s an indication that consumer interest in the franchise shows no sign of slowing down. In a press release, Kayleen Walters, senior director of marketing for Lucasfilm, said, “Our fan’s enthusiasm to celebrate Star Wars continues to amaze us.” It’s certainly good news for the upcoming 3-D rerelease of the series, which kicks off in February with Star Wars – Episode I; The Phantom Menace, a film which everyone can agree can’t possibly be made worse by 3-D. [Via Deadline]

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