Christmas seems to be coming earlier every year, right?
It’s just a matter of a few days, but Steven Spielberg’s two holiday movies are moving up their release dates.
The Adventures of Tintin, based on the internationally beloved comics about a boy adventurer and his trusty dog Snowy, moves up two days to Dec. 21, while War Horse shifts from Dec. 28 to Christmas day. “After seeing the film, it became clear to us that War Horse is something audiences should be able to see when they’re together with their families on Christmas Day,” says DreamWorks spokesman Chip Sullivan. “They have the time to see multiple movies during the holidays, and we want to be one of their choices when they are most available.”
The move gives both films a jump on the crowded holiday moviegoing frame, which includes The Girl With the Dragon Tattoo, the 9/11 drama Extremely Loud and Incredibly Close, and the Matt Damon family drama We Bought a Zoo. Paramount Pictures, which is distributing Tintin, also announced that Tom Cruise’s Mission: Impossible — Ghost Protocol — which previously occupied only the Dec. 21 date — would be released five days earlier on IMAX screens, at about 300 locations. Mission: Impossible director Brad Bird (The Incredibles) told the Los Angeles Times’ Hero Complex blog: “I wanted the first people that see the film to see it big with a sharp image and great sound systems, so when they went out and talked about the movie they saw, we would know that they had seen it at its best.”
DreamWorks has had good luck getting the jump on their own release dates. This summer, the studio announced it would bump The Help from Friday, Aug. 12, to Wednesday, Aug. 10, allowing word of mouth to build in advance of the weekend, helping turn the 1960s race drama into a sleeper hit. Paramount did a similar adjustment for Transformers: Dark of the Moon, giving it a few extra days to capitalize on the Fourth of July weekend.
On Twitter: @Breznican.