Let’s begin on a positive note: A small business that sustains a healthy working environment and creates jobs with fun things like, you know, benefits and living wages in this terrible economy is undoubtably a good thing. That being said, there is absolutely no reason why we can’t poke a little fun at Glenn Beck’s all-American clothing line. Beck may have left Fox News back in June, but don’t ever think that the puffy professor of paranoia would exit without a contingency plan in place for his “fix America one town at a time” project. First there was the online video network GBTV, and it looks like sartorial patriotism is the next stop on Beck’s express train to a better Amurika!
According to the currently sparse website for 1791: The Original Blueprint, “The mission of Glenn Beck’s 1791 clothing line is to help inspire Americans to remember who we are – and empower them to lead rather than hand everything off to a government bureaucracy. The item kick starting this movement is the ‘Death to Tyranny’ t-shirt.” This t-shirt is a movement starter alright! Beck chose 1791 because this was the year the Bill of Rights (which Beck refers to as ‘The Original Blueprint’) was ratified, and he has said that some of the proceeds will go to charity.
Of the many problems people have with Beck, one that always sticks out is the fact that his abundant use of cheesy slogans and meaningless pro-America statements makes it frequently impossible to discern what the heck he is actually talking about. Yes, the economy is in the tank, and this company will create some domestic jobs. That is all very good. But how will the lofty goals set on Beck’s YouTube business plan become realized through a line of Ed Hardy look-alike t-shirts? “For some, 1791 will simply be a new line of clothing,” he says. “But to others, it will become a way of life.” Gravitas you lack not, Mr. Beck.
Watch the video, and let us know if you’ve figured out how the t-shirts will save us from government tyranny in the comments. Also, wouldn’t Glenn Beck be a great contestant on Project Runway? For your next challenge, designers, you must create a high fashion and a low-end look that perfectly encapsulates your political and socioeconomic views. Make it work!