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Lanford Beard
October 14, 2011 AT 08:59 PM EDT

Hitting the ground running, The Avengers trailer scored more than 10 million iTunes downloads in 24 hours, EW has confirmed. Marvel’s superhero extravaganza broke iTunes previous record holder Transformers: Dark of the Moon, which reached 6.4 million downloads in its first day. Joss Whedon’s Serenity follow-up (starring Robert Downey Jr., Chris Hemsworth, Chris Evans, Mark Ruffalo, Jeremy Renner, Scarlett Johansson, Samuel Jackson, and Tom Hiddleston) opens May 4, 2012.

Read more:

‘Avengers’ trailer: What it shows us, what it doesn’t

‘The Avengers’: Exclusive photos!

‘The Avengers’ dis-assembled! EXCLUSIVE cast portraits revealed

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