With the nominations for the Producers Guild Awards announced today, the field of Oscar contenders for Best Picture is getting clearer. While some Oscar prognosticators are noting the absence of the critically-acclaimed film The Tree of Life, another movie filled with eye-popping visual effects and that addresses profound questions about life and death was also left off the PGA’s short list: Harry Potter and the Deathly Hallows — Part 2.
The Harry Potter franchise has had a surprisingly paltry haul when it comes to Oscar gold: No wins, and only nine nominations across the first seven films (and none at all for Chamber of Secrets and The Order of the Phoenix). But despite the Academy’s Muggle-like attitude towards the highest-grossing film franchise of all time — and the final film’s inability to break into the main pack of awards season contenders — Warner Bros. is still putting some serious marketing muscle into a campaign to win Harry his first Best Picture nod. Artful billboards with laudatory film critic quotes have been popping up all over Los Angeles for months now, and the studio has also been releasing a series of TV ads to the same purpose (which you can watch, embedded below). These ads are ostensibly to promote the film’s DVD and Blu-ray discs — which hit stores way back on Nov. 11, whereas Oscar ballots are due Jan. 13. Check them out below. Do you think the campaign is enough to convince Academy voters to give Harry Potter his due at the Kodak?