Lanford Beard
January 04, 2012 AT 06:03 PM EST

Grocery chain Wegmans has apologized for its decision to pull a series of commercials featuring Alec Baldwin in light of an airplane altercation in December. In a statement released today on Wegmans’ website, media relations director Jo Natale said,

“We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints. We have decided to run the commercials again, effective immediately.

Clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails, and phone calls we have received. We enjoyed working with Alec Baldwin and his mom, Carol, and would do it again. We appreciate all the kind things they have said about Wegmans and respect the good work they do for communities.”

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