Though Stephen Colbert’s attempt to “finally raise democracy to the same level as the Tostitos™ Fiesta Bowl and Kardashian™ weddings” by buying the naming rights to the Jan. 21 South Carolina Republican primary didn’t pan out, the host of Comedy Central’s The Colbert Report can take solace in knowing that he bested both former Utah governor Jon Huntsman and former Louisiana governor Buddy Roemer in a poll of GOP voters in his home state. Public Policy Polling added Colbert’s name to the list of actual Republican presidential candidates in a recent survey. While Mitt Romney led with 27 percent of the vote — followed by Newt Gingrich (23 percent), Rick Santorum (18 percent), Ron Paul (8 percent), and Rick Perry (7 percent) — Colbert’s 5 percent placed him ahead of Huntsman (4 percent) and Roemer (1 percent).
Asked for a comment on the results, a rep for Colbert told us to watch his show tonight and tomorrow. A spokesperson for Huntsman has yet to respond, but a savvy media contact for Roemer did issue a statement to EW: “If there is one person we would actually enjoy losing to, it is Stephen Colbert.”