Since the wild success of “The Force” during Super Bowl XLV, Volkswagen decided to stick with a formula that works for this year’s game day ad. Star Wars + adorableness = Everybody wins! In a new tease for this year’s commercial, which will premiere Sunday Feb. 5, Volkswagen has repurposed the “Imperial March” (a.k.a. Darth Vader’s theme) using a chorus of howling hounds. See the Ewoks and Wookiees and AT-ATs (oh my!) in the “spot” below.
Now, for comparison…
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What do you think, PopWatchers? In the contest of kids versus pups, who will prevail? Do you think Volkswagen’s 2012 spot can possibly top “The Force”? What do you hope to see?