'Twin Peaks' director David Lynch debuts Signature Cup Coffee ad | EW.com

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Flashing light, seductive moaning: It's par for the course in a David Lynch coffee ad

This morning’s pick-me-up brought to you by the man behind Blue Velvet and Mulholland Dr.! The famously inscrutable director has mined the twisty paths of his psyche and returned with “Oh Yeah,” an ad for his five-year-old organic coffee brand. The 46-second spot for David Lynch Signature Cup Coffee is appropriately jittery with flashes of light punctuating Lynch’s signature elliptical storytelling. After watching, you’ll probably feel like you’ve had 10 cups of the stuff. We serve up a steaming hot cup o’ Lynch after the jump.

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What do you think, PopWatchers? Where does this rank in Lynch’s commercial canon? He’s been nominated for four Oscars, but does he have a shot at a CLIO? Does this imagery make you want to buy coffee – or a pair of sunglasses?

Read more:
‘Blue Velvet’ Turns 25: David Lynch discusses what’s cool (and uncool) about lost footage – EXCLUSIVE
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David Lynch wants to get in your bloodstream