James Hibberd
February 05, 2012 AT 03:40 PM EST

NBC has a lot riding on funneling Super Bowl viewers into the season 2 premiere of The Voice tonight. So it wanted an action-packed ad that would get even hardcore sports fans excited about watching a singing competition. Friday Night Lights director Peter Berg took on the challenge and here’s the ad, “Vocal Kombat,” featuring a surprise guest appearance by…

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