For sheer ingenuity, however, you have to tip your hat to OK Go. No stranger to elaborate, complicated music videos, the band took on the challenge of playing through a necessarily remixed version of their song “Needing/Getting” (from their woefully underrated 2010 album Of the Blue Colour of the Sky) using a whole bunch of guitars, dozens of keyboards, and a handful of homemade instruments.
Does that not sound impressive? What if we told you they played said instruments in a speeding car?
The video, which ran in shortened form last night as an ad for Chevrolet (the band used a custom-fitted Chevy Sonic), is below in all its violation-of-the-laws-of-physics glory.
Just for the sake of comparison, here's the song as it was recorded on Of the Blue Colour of the Sky.
What do you think of the video? It didn’t really get the point across as an advertisement, did it? And is it weird that the most impressive moment is when they are rhythmically opening and closing the car doors as the beginning?
Read more on EW.com:
OK Go ‘Sesame Street’ video will edu-tain you about primary colors
Madonna at the Super Bowl review: A shockingly sincere, joyous performance
Super Bowl 2012: Best and Worst Commercials